Tags: advertising, measure
News (21)
LCA '09: Wikipedia's new mobile platform
Wikipedia will announce a new mobile platform for its online encyclopedia later this year, according to a speaker at Linux.conf.au (LCA) this week in Hobart. Read more »
FAQ: Yahoo-Google ad deal's antitrust scrutiny
Nobody, least of all Yahoo and Google, doubted that the two companies' search-advertising deal would escape any antitrust scrutiny. Read more »
Google closes DoubleClick deal - expect job cuts
European antitrust regulators on Tuesday approved Google's US$3.1 billion merger with DoubleClick, which Google's CEO said will mean job cuts. Read more »
Click fraud increasing, study finds
The rate of fraudulent clicks on search-related online ads rose to 14.1 percent last quarter, up from 13.7 percent for the first quarter, according to a study released on Monday. Read more »
ERP specialists most wanted in Australia
The IT job market in Australia is experiencing a boom due to increased spending on technology infrastructure, with opportunities greatest for SAP, Oracle and Peoplesoft specialists looking for engagements in New South Wales (NSW), Victoria and the Australian Capital Territory (ACT). Read more »
Yahoo-Microsoft to hitch this week say analysts
As Yahoo gears up to report its first quarter performance next week, one analyst predicts the Internet search pioneer may clock in at the lower end of its revenue range, while other analysts predict a buyout deal with Microsoft may be in the mix this week. Read more »
Sensis settles with ACCC, Google takes dock in June
Sensis has settled with the Australian Consumer and Competition Commission (ACCC) regarding a number of alleged breaches of the Trade Practices Act, committed online by its classified advertising publication The Trading Post. Read more »
Yahoo to chop at least 1,400 jobs
Yahoo yesterday in the US reported a 64 per cent drop in net income for the third quarter, issued cautions about a weakening advertising market, and confirmed that layoffs were indeed on the way. Read more »
Twitter turns to search to turn a profit?
Twitter is working to convert its popularity into a business and Google has shown that search can make money. Read more »
In China, Microsoft eyes innovation
Innovation can often come unexpectedly, so researchers should be given the freedom and opportunity to explore new ideas, says the head of Microsoft's research lab in Beijing. Read more »
Features (7)
Online for hire
E-recruitment has surpassed more traditional hiring methods, especially for the IT industry. ZDNet Australia shows you how to use the Web to its full advantage. Read more »
Finetuning Web performance
How do you know if your Web site is working properly, attracting the right audience and giving them what they need? Read more »
Sophisticated open source ad serving with phpAdsNew
A full-featured, sophisticated ad management system doesn't have to cost an arm and a leg. This well-documented and powerful ad-serving system might just be right for you. Read more »
The secrets of open source security
The Linux vs. Windows security debate is a contest of examples, which stand in place of the concepts that comprise a larger, more fundamental question of what the security benefits and detriments are for the open source and closed source development models. Read more »
Sun on Linux: What, me worry?
Sun Microsystems' Unix has kept on keeping on since 1982, while once-mighty minicomputer makers such as Wang and Data General have been consigned to irrelevance. Read more »
Tips for creating CSS styles for print
You don't always have to create a seperate printer-friendly page on your Web site. Michael Meadhra shows you how using XHTML and CSS. Read more »
Higher intelligence
Business Intelligence software gives managers the tools to draw from many data sources and take a snapshot view of their company's performance. Why are BI vendors defying the industry trend and continuing their stellar growth? Read more »
Blog (1)
Google plans new Internet measurement tool
-- Google is expected to unveil a tool Tuesday that measures Internet use to help advertisers identify the best places to buy ads that will reach its target audience. Read more »
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Google launches Apps MarketplaceGoogle launches and app store, while Mozilla plans to re-write its open-source license. More of this week's news in the Roundup. Read more »
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TechFest, Microsoft's internal even took place this week with researchers showcasing some new interfaces the company is working on. Read more »
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Google is about to pull the plug on its Gears project, while Mozilla plans to drop Mac OS X 10.4 support in future versions of Firefox. Read more »
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Filter protesters brave Vic weather
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CNET first look at Google Buzz
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