Our Audience
Builder AU has been meeting the information needs of Australian developers since mid-2002, and currently attracts more than 91,000 unique visitors per month. It has become the premier information source for Australian developers, going beyond the code to provide unrivalled coverage of development issues. Our independent and comprehensive content is a valuable resource to people who buy, develop, use and learn about technology. Builder AU connects buyer, users and sellers of solutions.
In an average month on Builder AU*:
- 91,000+ unique users
- 347,000+ page views
- 13,600+ unique e-mail subscribers
- 518,000 newsletters sent
General Demographics**:
- Gender: 90% Male
- Age: 75% aged 25 and 44 years
- Annual Income: 43% of our audience earn more than $100K pa
- 88% of our audience are employed at a management level
- 81% of our audience recommend, authorise or purchase IT products and services for their company
* Omniture SiteCatalyst, Average January-June 2006
** CNET Audience Profile study, 2005
